The well-known razor brand, Harry’s Razors, has recently faced a significant backlash over its promotion of the transgender activist group, the Trevor Project. Critics argue that the brand’s support of transgender treatments for minors is problematic and glorifies what they view as mutilation and sterilization. This controversy has ignited heated discussions among conservative commentators, social media users, and even other razor companies.

The controversy surrounding Harry’s Razors began when a video sponsored by the brand went viral on social media. The video featured Luke Wesley Pearson, a woman who identifies as a man, shaving her face and celebrating her first Pride with facial hair. It quickly gained millions of views but received widespread criticism from conservative media figures and social media users alike.

Harry’s Razors partnered with a “trans man” (female) to promote their razor set

100% of the profits from this set go to the Trevor Project, which promotes gender surgeries for minors pic.twitter.com/Sb6ZbBT0GA

— End Wokeness (@EndWokeness) August 6, 2023

Promoting the video, Harry’s Razors announced that “100% of profits” from the purchase of the advertised face and body shave kits would be donated to the Trevor Project, a group that supports transgender treatments for minors. This pledge further intensified the backlash against the brand.

Conservative commentators and social media users were quick to express their disapproval of Harry’s Razors’ support for the Trevor Project and the video promoting it. Geoffrey Ingersoll, the Editor in Chief of the Daily Caller, tweeted, “Promising to fund the further corruption of children is a helluva marketing strategy.” Texas radio host Mark Davis called for a boycott, stating, “Time to go full #BudLight on @Harrys.”

Terry Schilling, the president of the American Principles Project, criticized Harry’s Razors for expanding their customer base by catering to individuals who undergo hormonal treatments and grow facial hair. Other commentators, such as the Hodge Twins and Chris Elston, also urged their followers not to support the brand.

In addition to the controversy surrounding the video, Harry’s Razors faced criticism for another video circulated by End Wokeness. The video showed the company’s executive leadership referring to mothers as “birthing parents” and fathers as “non-birthing parents.” This choice of gender-inclusive language stirred further backlash from conservative commentators and social media users.

Here is the CEO of Harry’s Razors

He calls dads “non-birthing parents” and moms “birthing parents”

He says the company is “socially-minded” pic.twitter.com/Lrxy3vpciX

— End Wokeness (@EndWokeness) August 6, 2023

The criticism towards Harry’s Razors led to a response from the Daily Wire, a conservative news outlet. Ben Shapiro, the Editor Emeritus of the Daily Wire, pointed out the existence of Jeremy’s Razors, a razor company created by Daily Wire co-founder Jeremy Boreing. Shapiro stated, “Because you shouldn’t give your money to companies that glorify mutilation and sterilization,” referring to Harry’s Razors. Boreing also chimed in, suggesting that the controversy might inadvertently benefit his own company.

The backlash against Harry’s Razors undoubtedly had an impact on the brand’s reputation and customer base. The controversy raised questions about the ethics of supporting organizations that provide transgender treatments for minors and the use of gender-inclusive language. It also highlighted the polarization surrounding gender identity and the challenges faced by companies navigating these sensitive topics.

The controversy surrounding Harry’s Razors has shed light on the ongoing debate over transgender treatments for minors and the use of gender-inclusive language. It has sparked conversations about the potential consequences brands face when taking political or social stances. Moving forward, it is crucial for companies to consider the diverse perspectives and opinions of their customer base, aiming to find common ground and avoid alienating significant portions of their audience.