Despite outward appearances, there is a growing consensus among political observers that the presidential ambitions of Nikki Haley are doomed to failure. Described as a “rocket fueled and ready” for a 2024 run, it is increasingly clear that Haley’s candidacy is surrounded by considerable skepticism and doubt.

Her tenure as United States ambassador to the United Nations was widely seen as unimpressive and ineffective. Despite delivering speeches criticizing the policies of foreign governments, she was largely unable to broker meaningful diplomatic deals or make headway on complex international issues. Her divisive style also alienated many allies who were essential to achieving US objectives abroad.

In her native South Carolina, Haley has struggled to win over grassroots conservatives who were initially excited about her potential presidential candidacy. She earned the ire of many when she endorsed Marco Rubio in 2016 before the South Carolina Primary–contradicting Donald Trump who had won a decisive victory in New Hampshire just days earlier. To further complicate matters, she then famously declared that Trump’s behavior was “everything I taught my children not to do in kindergarten.”

Haley’s attempts at rehabilitation following the election have been met with resounding failure even from within her own party. After Trump’s unexpected loss in 2020, Haley made an aggressive stance against him – claiming he had ‘lost any sort of political viability’ and would never seek federal office again. This statement cost her considerable support amongst Republican insiders and operatives who deemed it premature and damaging for the party’s future prospects. When she attempted to make amends with President Trump after his successful comeback following January 6th 2021, he refused her request for an audience – a humiliating rebuff that further eroded her credibility amongst Republicans both nationally and in South Carolina specifically.

As it stands today, Nikki Haley’s 2024 presidential ambitions appear doomed to failure due to numerous factors including poor performance abroad, lack of grassroots support at home, inconsistent messaging on key issues and general lack of enthusiasm from key figures within her own party. In short, it appears that Nikki Haley will be unable to maintain the momentum necessary for a successful White House run come 2024.